Something Other Than the Super Bowl

A highlight of the best commercials from the big game

Jack Till, Writer

Ah, the Super Bowl. Full of passes, touchdowns, and something a lot of people only watch for. The commercials. They are, to me, some of the best parts of the game. I’m here as a guide to lead you through something other than the game.

Before the game started, Youtube aired an ad about how a veteran who wanted to become a football player so he learned using videos on the network. There were also new trailers for Top Gun: Maverick and Mulan. Jake from State Farm also made an appearance.

During the first quarter, there were trailers for Fast & Furious 9 and Black Widow. There was also a commercial for the new Quibi streaming service. Walmart aired an ad for their “out of this world convenience” featuring “Star Trek” and “Star Wars.” Snickers fixed the world’s problems by feeding it a Snickers bar. 

During the second quarter, Pringles aired an ad featuring characters from the adult cartoon “Rick and Morty” realizing they are stuck in a Pringles commercial. The thought-to-be-dead mascot of Planters, a peanut company, Mr. Peanut, was reborn as “Baby Nut.” Google aired a heartful ad about a man using Google Assistant to remember his late wife. WeatherTech aired an ad about a dog who had a 1% chance of survival beating cancer. Minions: The Rise of Gru, the sequel to the popular 2015 movie, aired its first trailer with it’s second out on Wednesday the 5th.

During the third quarter, Doritos aired a dance battle between rapper Lil Nas X and actor Sam Elliot. Reese’s advertised it’s Take 5 bar, which you’ve (probably) never heard of. Ellen DeGeneres and Portia de Rossi wondered what life was like before Alexa.

 

During the fourth quarter, Toyota aired an ad about how its 2020 Toyota Highlander has the space to save the day. P&G shows why it’s good to own so many good companies- you get so many good reviews. Microsoft recognized Katie Sowers, the first female coach in the NFL. The Jeep Rubicon was promoted in an ad based on the classic Bill Murray movie Groundhog Day. Facebook shows all the ways you can “rock” with its Groups feature. The conclusion to the “Stain Can Wait” commercial also aired around this time. A man spills a liquid on his shirt during a super bowl party and must wait through the game and the commercials before he can wear it. In the final commercial, he reunites with the woman who told him that the “stain can wait” and accidentally gains a new stain. Also, Game of Thrones star Maisie Williams belted the Disney classic “Let It Go” while stuck in traffic in her Audi. 

While there are so many commercials, some are just great. Like #BabyNut or an ad about what Jake from State Farm is wearing. However, I think the best commercial came directly after the game. A man was in a business meeting when he got a call from his daughter. She was asking him for help on her Nintendo game. He made time for her, and then went back to his meeting. I liked this ad. Whether it cost $5.6 million (average cost of commercial this year) or not, it was about family. And family matters.