Cycling for cleaner oceans: GWcycles sets wheels in motion for the 2025 season

It’s time to get those pedals whirring again! On April 1, the fourth season of GWcycles, the international cycling campaign led by Gebrüder Weiss, will get underway. Cycling for the Seas is the rallying call for cycling enthusiasts worldwide to hit the saddle together – and keep pounding the roads until October 31. Front and center of the campaign is the joy of putting miles in your legs and air in your lungs. The company’s goal is to connect people across nations and raise awareness of sustainable mobility. Last year, participants around the world covered over 810,000 kilometers – the equivalent of cycling to the moon and back.

New in 2025: cycle longer, celebrate success faster

This year’s edition of the campaign is running a month longer than usual – until October 31. Plus, the distances in the individual competition are now shorter, which will bring the attractive prizes on offer more quickly into view. Kilometer totals are tracked using the new version of the Radbonus app, which is now available for free from app stores. A key highlight of the new season is that for every 100,000 kilometers cycled collectively, new cooperation partner CleanHub will remove a ton of plastic waste from rivers and coastal regions of South-East Asia. The organization is actively committed to reducing plastic pollution in particularly vulnerable regions.

GWcycles welcomes riders of all kinds – from recreational cruisers to long-distance professionals. In addition to the positive feeling of doing something useful, there are also enticing prizes to be won. The 300 most active participants by the end of the campaign will be entered into a raffle to win a high-quality gravel bike, and the rider topping the rankings will get their hands on an exclusive Gebrüder Weiss winner's jersey.

Register now and start pedaling! 👉 www.gw-world.com/gwcycles